ABOUT The Branding Iron Restaurant

ABOUT The Branding Iron Restaurant

ABOUT The Branding Iron Restaurant


Nestled in the heart of downtown Merced, our restaurant is a cherished landmark, steeped in history and delicious flavors since 1952. As a renowned restaurant, we pride ourselves on an enduring legacy of culinary excellence, bringing together the timeless appeal of classic American dining with a touch of elegance. Our menu is a delightful journey of taste, featuring succulent steaks, savory pasta, juicy cheeseburgers, and fresh salads designed to satisfy every palate. Each dish is a testament to our commitment to quality and tradition, prepared with the finest ingredients and utmost care.



Beyond our delectable offerings, our establishment is celebrated for its full, elegant bar, where expertly crafted mocktails and a curated selection of wines await to complement your dining experience. Our rich history and dedication to exceptional service make us more than just a restaurant—we are a cornerstone of the community, inviting generations to savor the flavors of tradition and hospitality. Join us and become part of our storied history, where every visit is a celebration of great food and cherished memories.



REACH OUT TO The Branding Iron Restaurant


640 W 16th St Merced, CA
By phone: (209) 325-4358
By email: [email protected]

WHAT OUR CUSTOMERS SAY

    James Zarkos
    Used to live here 30 years ago. Had my in-laws 50 year anniversary here. I'd meet my wife here for lunch of gazpacho and salad. Always a great meal. So glad we were able to make it here for a great steak dinner.
    Salley J Robins
    Happy to see this Historic Merced Icon has revamped its menu to include a few vegetarian options. Had a delicious meal with family. While I was enjoying my Marchino House Salad, my companions were raving about the excellent quality of the perfect prime rib.
    Lori Borges
    The food was soooo very good! Pretty HOT in the area we were seated but, George kept our birthday party of 14 in laughs good spirits. 👍 Better hang on to that server! Hostess was fantastic too. 💕 Thank you for making my sister's birthday a beautiful experience 💗